Amber Frizzell, AIF®
Director of Operations and Marketing
Amber joined Alaska Permanent Capital Management (APCM) as the Client Service Manager for the Institutional team in 2013. As an Accredited Investment Fiduciary®, she enjoyed guiding Alaska Native Corporations, non-profit organizations, and city and state governments through the investment process. In the fall of 2020, she transitioned to the Director of Operations and Marketing for the private wealth subsidiary, APCM Wealth Management for Individuals (AWMI). In this role, she oversees all operational aspects of company strategy, helps set strategic goals, and is responsible for the flow of operations information to the Director/Owners. Amber also manages the firm’s promotion and advertising efforts to drive sales and build brand awareness.
When Amber isn’t supporting the team, you can find her enjoying the outdoors with her chocolate lab, Zella, and ‘playing in the dirt’ in her attempt to become a great gardener like her mother and grandmother. Amber was a founding member of the non-profit organization, Keys to Life Alaska, whose mission is empowering, creating and strengthening an inclusive community through rich arts and cross-cultural experiences.
Whitworth University, BA Business Management/International Business
Accredited Investment Fiduciary®
Over the last year, turmoil from the pandemic, to politics, to GameStop had investors seeking out experts. We were fortunate that during this year of challenges, our clients and business partners already knew we had the technology to model portfolios that can persevere. As well-versed planners, we approached this year like we approach crafting complex […]