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Amber Frizzell
Amber Frizzell Fun



Amber Frizzell
Amber Frizzell Fun

Amber Frizzell, AIF®

Director | Operations & Marketing

Amber joined Alaska Permanent Capital Management (APCM) as the Client Service Manager for the Institutional team in 2013. As an Accredited Investment Fiduciary®, she enjoyed guiding Alaska Native Corporations, non-profit organizations, and city and state governments through the investment process. In the fall of 2020, she transitioned to the Director of Operations and Marketing for Alaska Wealth Advisors. In this role, she oversees all operational aspects of company strategy, helps set strategic goals, and is responsible for the flow of operations information to the Director/Owners. Amber also manages the firm’s promotion and advertising efforts to drive sales and build brand awareness.

When Amber isn’t supporting the team, you can find her enjoying the outdoors with her chocolate lab, Zella, and ‘playing in the dirt’ in her attempt to become a great gardener like her mother and grandmother. Amber was a founding member of the non-profit organization, Keys to Life Alaska, whose mission is empowering, creating and strengthening an inclusive community through rich arts and cross-cultural experiences.

See designations page for more information on the Accredited Investment Fiduciary®.

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